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Mark




category
Brand Identity


idea
Jack’s Dorm is a dollar store rebrand of Jack’s 99 cent store: sells literally almost everything to students who are trying to survive living and studying in such an expensive city like NY. 

visual identity
The tight closet-like space in a dorm room inspires the brand identity. Pattern elements, item imagery, and colors are compartmentalized to display the items inside the boxes typographically.











©noreen joa 2021