category
Brand Identity
brief
Rebrand a dollar store with a niche target audience.
idea
I decided to target Jack’s 99 cent store, that sells literally almost everything to students who are trying to survive living and studying in such an expensive city like NY.
visual identity
The tight closet-like space in a dorm room inspires the brand identity. Pattern elements, item imagery, and colors are compartmentalized to display the items inside the boxes typographically.
