work
        info




Mark


category
Graphic & Experiential

brief & context
Redesign an existing design that is considered to be “well designed.”

Hubba Bubba 6 feet of fun gum tape was widely known in the 90s but its popularity has subsided. 
idea
I brought back the nostalgia of gum tape (now 40 feet) that takes over the public places of New York City & brought the idea to life online. 







sketches



©noreen joa 2020