![](https://freight.cargo.site/t/original/i/3694e52e31c1f4be591a2d980a0b3ad134a3d965910740aeb305a67312356bf8/hub-bub-street.jpg)
category
Graphic & Experiential
context
Hubba Bubba 6 feet of fun gum tape was widely known in the 90s.
![](https://freight.cargo.site/t/original/i/4e3183d6da1a12ee2f7339553d3c95584980f4c30fd8ca405278f66024c3d7b6/hubba-bubba.jpg)
I wanted to bring back the nostalgia of gum tape (now 40 feet long) that takes over the public places of New York City & online.
![](https://freight.cargo.site/t/original/i/7777c9e5ba8ba3bd489c733a58e4d3f5385e7d95982de940421ab065f2cbf951/Hubba-Bubba-bus-stop.jpg)
![](https://freight.cargo.site/t/original/i/689c6e80fe70fcfb92bd8a848b4f4ccf6622ed732879aad798e2917001b2711d/playground-hubba.jpg)
![](https://freight.cargo.site/t/original/i/61edb942040c5c614c2cdd598d3542525d2766ffb44ab12850956e52af8bea50/Hubba-Bubba-Escalator.jpg)
![](https://freight.cargo.site/t/original/i/16703ea735f148f312abdbb4a3d4df311bc107a6909ad17752bf981c256712e5/hub-bub-subway.jpg)
intial sketches
![](https://freight.cargo.site/t/original/i/8c0243f147f58f0d138e8d59d54b6f3547404d315f89475a37d94e5f880fbb96/Artboard-1-1.png)
![](https://freight.cargo.site/t/original/i/690cea698979d1322a84931fa9ce00e923cb39469ecaee90df0d39d133797c30/bubba-hubba.jpg)
![](https://freight.cargo.site/t/original/i/d532df57a520c3d2b9c630951ce5ec7875766e63c1edaf6afd2e41cb2f25f1c6/hub-bub-sketch.png)