category
Brand Identity, Social Design, UI/UX
insight
On average, we spend up to ~90% of our time indoors which has a direct negative impact on our health & wellbeing.
As modern society becomes increasingly dependent on technology, it limits our interaction with the natural world.
idea
The Great Indoors is an online community and toolkit where people can come together to share ideas, reconnect with nature, and essentially, improve the way we live indoors.
categories of ideas
sol·flo is an art & design practice that creates ethereal moments, cultivating our connection with our soul-being with wellness between nature, light, and play – wherever we flow. An affirmation to float and just be.
sol·flo ultimately aims to design introspective and collective experiences that help community to creatively rest.
role
creative direction, experiential graphics, ceramics, jewelry-making
sol·flo ultimately aims to design introspective and collective experiences that help community to creatively rest.
role
creative direction, experiential graphics, ceramics, jewelry-making
graphics
collaborative events
sculpture & jewelry for the senses
more soulful moments & collaborations to come~
Reimagine Chinatown
New York City’s Chinatown non-profit
Welcome to Chinatown threw their inaugural gala, uniting community leaders and partners to both honor Chinatown's rich history, enduring legacy, and boldly embrace its future to innovate, and invest in the people and businesses that fosters new opportunities for generations to come.
This year’s Gala was particularly special because it also marked the opening of The Hub for which they first unveiled the vision for two years ago at their inaugural Gala.
non-profit
Welcome to Chinatown
category
graphic & experiential
role
experiential graphic design,
animation graphics
New York City’s Chinatown non-profit
Welcome to Chinatown threw their inaugural gala, uniting community leaders and partners to both honor Chinatown's rich history, enduring legacy, and boldly embrace its future to innovate, and invest in the people and businesses that fosters new opportunities for generations to come.
This year’s Gala was particularly special because it also marked the opening of The Hub for which they first unveiled the vision for two years ago at their inaugural Gala.
non-profit
Welcome to Chinatown
category
graphic & experiential
role
experiential graphic design,
animation graphics
stage graphics
Inspired by Chinatown’s iconic signage, vibrant wet markets, vintage advertisements, and Chinese papercut folk art, we infused these elements into the stage design and environmental decor to create a warm, inviting atmosphere for guests and speakers.
Inspired by Chinatown’s iconic signage, vibrant wet markets, vintage advertisements, and Chinese papercut folk art, we infused these elements into the stage design and environmental decor to create a warm, inviting atmosphere for guests and speakers.
stage screen graphics
We ended the night with a “dai pai dong” inspired market stand serving desserts and drinks
The Gala left us feeling inspired as we gathered and celebrated the organization’s progress what a thriving Chinatown could look like – a beacon of hope, resilience, and unity.
Unlock the Experience #withAmex
As a prominent brand at the US Open Tennis Tournament and travel ramping up in 2022, American Express wanted to show its breadth of Centurion lounges through an immersive experience at their suite in the Louis Armstrong Stadium. At the US Open Centurion Lounge, we turned a tiny closet space into a gateway to the most well traveled destinations, giving guests the keys to travel there.
agency
momentum
category
graphic & experiential
role
graphic design,
motion design direction
As a prominent brand at the US Open Tennis Tournament and travel ramping up in 2022, American Express wanted to show its breadth of Centurion lounges through an immersive experience at their suite in the Louis Armstrong Stadium. At the US Open Centurion Lounge, we turned a tiny closet space into a gateway to the most well traveled destinations, giving guests the keys to travel there.
agency
momentum
category
graphic & experiential
role
graphic design,
motion design direction
unlocking the door screen:
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Once a visitor tapped an immaculate door with one of the keys, guests opened into a whimsical city scene and were immersed into their destination of choice as the room transformed with LED lights and iconic visuals like Big Ben, the Brooklyn Bridge, the Rocky Mountains, or Hollywood Boulevard.
With each city, visitors received an exclusive gift as a keepsake.
brief
Create a deskhibition (exhibition on a 5x2 Herman Miller desk).
insight
A desk is used to work but sometimes we forget to take a break away from our desks.
idea
B(E) R(IGHT) B(ACK) STATION is a representation of the focused and diffused states of working at our desks. The tools on the table are curated for people to take a break from work to go under the desk.
Create a deskhibition (exhibition on a 5x2 Herman Miller desk).
insight
A desk is used to work but sometimes we forget to take a break away from our desks.
idea
B(E) R(IGHT) B(ACK) STATION is a representation of the focused and diffused states of working at our desks. The tools on the table are curated for people to take a break from work to go under the desk.
Before stepping in..
The full experience
The bottom of the desk is a reminder and representation
of the diffused state we should get into during our break
away from our desks.
A person having a good time.
Visitor Comments
“I just wanna stay in there”
“I wanna be in here forever”
“Ahh light, back to reality”
“It’s dangerously easy to fall asleep in there”
“We need this in our school”
“This gives me nostalgia”