Brand Identity, Social Design, UI/UX

On average, we spend up to ~90% of our time indoors which has a direct negative impact on our health & wellbeing.
As modern society becomes increasingly dependent on technology, it limits our interaction with the natural world.

The Great Indoors is an online community and toolkit where people can come together to share ideas, reconnect with nature, and essentially, improve the way we live indoors.

 social posts

 categories of ideas

website design available upon request

Create a deskhibition (exhibition on a 5x2 Herman Miller desk).

A desk is used to work but sometimes we forget to take a break away from our desks. 

B(E) R(IGHT) B(ACK) STATION is a representation of the focused and diffused states of working at our desks. The tools on the table are curated for people to take a break from work to go under the desk.


Before stepping in..


The full experience

The bottom of the desk is a reminder and representation
of the diffused state we should get into during our break
away from our desks. 

A person having a good time.

Visitor Comments

“That was actually relaxing”

“I just wanna stay in there”

“I wanna be in here forever”

“Ahh light, back to reality”

“It’s dangerously easy to fall asleep in there”

“We need this in our school”

      “This gives me nostalgia”     

During Mental Health Awareness Month,
goop x AURA-SOMA creates Aurasphere–
an immersive and interactive aura reading experience to inform and empower visitors about their own aura.

Aura reading is an overpriced experience for the average price and vague reading given. People who get their aura read get it for fun or spiritual purposes. There is more to getting a photo and reading taken for this colorful self-awareness experience.

brand context

event graphics

the invitation

15% of proceeds from the ticket will
benefit Mental Health orgnaizations.

overall floor plan

the moment of arrival
Visitors are informed of the context of Aurasphere by the entrance.  Guests are welcomed by ushers that will inform them about what auras are & etiquette of the space. 

halls of light
Ambient-lit hallways guide visitors
throughout their Aurasphere journey.

the aura dome
The personal space for individuals to light up
the domes through their aura-reading discovery.

each aura reading experience includes:


the communal room
Everyone is invited to mingle with
their auras and co-create together.

Using interactive projections with camera
and body-tracking sensors, people’s auras are
now mirrored around the depths of Aurasphere.

Each wall creates combined variations of
aura visualizations & become more powerful
with the accumulation of individuals.

product installation
Visitors read about the purpose of the space
and Aura-Soma’s color therapeutic
Equilibrium Oil product display.

visitor’s keepsake takeaway
As visitors finish the Aurasphere experience, 
they print out their polaroids and carry with them
in a keepsake.

aura keepsake
Visitors keep their aura polaroid safe
and look back at the color meanings. 

aura-soma shop
[work in progress–stay tuned.]


Unlock the Experience #withAmex
As a prominent brand at the US Open Tennis Tournament and travel ramping up in 2022, American Express wanted to show its breadth of Centurion lounges through an immersive experience at their suite in the Louis Armstrong Stadium. At the US Open Centurion Lounge, we turned a tiny closet space into a gateway to the most well traveled destinations, giving guests the keys to travel there.


graphic & experiential

graphic design,
motion design direction

unlocking the door screen:

Once a visitor tapped an immaculate door with one of the keys, guests opened into a whimsical city scene and were immersed into their destination of choice as the room transformed with LED lights and iconic visuals like Big Ben, the Brooklyn Bridge, the Rocky Mountains, or Hollywood Boulevard.

With each city, visitors received an exclusive gift as a keepsake. 

Graphic & Experiential

Hubba Bubba 6 feet of fun gum tape was widely known in the 90s. 

I wanted to bring back the nostalgia of gum tape (now 40 feet long) that takes over the public places of New York City & online.

intial sketches

©noreen joa 2024