idea
During Mental Health Awareness Month,
goop x AURA-SOMA creates Aurasphere–
an immersive, self-guided color environment that transforms aura reading from a passive service into an intuitive, participatory experience—where visitors actively construct and move through their own emotional landscape.
insight
People are drawn to aura readings not for accuracy, but for the feeling of being seen, reflected, and momentarily understood—yet the experience itself is often passive and transactional.
role
experiential graphic design, brand & design research, UI/UX, 3D Design
During Mental Health Awareness Month,
goop x AURA-SOMA creates Aurasphere–
an immersive, self-guided color environment that transforms aura reading from a passive service into an intuitive, participatory experience—where visitors actively construct and move through their own emotional landscape.
insight
People are drawn to aura readings not for accuracy, but for the feeling of being seen, reflected, and momentarily understood—yet the experience itself is often passive and transactional.
role
experiential graphic design, brand & design research, UI/UX, 3D Design
clients
design directions
event graphics
the invitation
15% of proceeds from the ticket will
benefit Mental Health orgnaizations.
overall floor plan
the moment of arrival
Visitors are informed of the context of Aurasphere at the entrance. Guests are welcomed by ushers who will inform them about what auras are & the etiquette of the space.
Visitors encounter a glowing landscape of color forms: vertical light columns/vessels/panels, soft gradients, and prismatic reflections
halls of light
Ambient-lit hallways guide visitors
throughout their Aurasphere journey.
the aura dome
The personal space for individuals to light up
the domes through their aura-reading discovery.
each aura reading experience includes:
wayfinding
the communal room
Everyone is invited to mingle with
their auras and co-create together.
Using interactive projections with camera
and body-tracking sensors, people’s auras are
now mirrored around the depths of Aurasphere.
Each wall creates combined variations of
aura visualizations & become more powerful
with the accumulation of individuals.
aura visualizations & become more powerful
with the accumulation of individuals.
product installation
Visitors read about the purpose of the space
and Aura-Soma’s color therapeutic
Equilibrium Oil product display.
Translating color therapy into a spatial, interactive
environment that encourages intuitive self-reflection.
visitor’s keepsake takeaway
As visitors finish the Aurasphere experience,
they print out their polaroids and carry with them
in a keepsake.
aura keepsake
Visitors keep their aura polaroid safe
and look back at the color meanings.
aura-soma shop
work in progress–stay tuned!