work
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Mark




Reimagine Chinatown
New York City’s Chinatown non-profit
Welcome to Chinatown threw their inaugural gala, uniting community leaders and partners to both honor Chinatown's rich history, enduring legacy, and boldly embrace its future to innovate, and invest in the people and businesses that fosters new opportunities for generations to come.

This year’s Gala was particularly special because it also marked the opening of The Hub for which they first unveiled the vision for two years ago at their inaugural Gala.

non-profit
Welcome to Chinatown

category
graphic & experiential

role
experiential graphic design,
animation graphics





stage graphics
Inspired by Chinatown’s iconic signage, vibrant wet markets, vintage advertisements, and Chinese papercut folk art, we infused these elements into the stage design and environmental decor to create a warm, inviting atmosphere for guests and speakers.


stage screen graphics

We ended the night with a “dai pai dong” inspired market stand serving desserts and drinks


The Gala left us feeling inspired as we gathered and celebrated the organization’s progress what a thriving Chinatown could look like – a beacon of hope, resilience, and unity.

©noreen joa 2024