Unlock the Experience #withAmex
With travel ramping up in 2022,
American Express wanted to show its breadth of Centurion Lounges. At the
US Open Centurion Lounge, we turned a tiny closet space into a gateway to the most well traveled destinations, giving guests the keys to travel there.
agency
momentum
category
experiential design
role
graphic design,
motion design direction
With travel ramping up in 2022,
American Express wanted to show its breadth of Centurion Lounges. At the
US Open Centurion Lounge, we turned a tiny closet space into a gateway to the most well traveled destinations, giving guests the keys to travel there.
agency
momentum
category
experiential design
role
graphic design,
motion design direction
unlocking the door screen animations
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Once a visitor tapped an immaculate door with one of the keys, guests opened into a whimsical city scene and were immersed into their destination of choice.
After the experience ends, visitors were presented with a gift at the middle of the stage as a keepsake.
