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Mark




Unlock the Experience #withAmex
With travel ramping up in 2022,
American Express wanted to show its breadth of Centurion Lounges. At the
US Open Centurion Lounge, we turned a tiny closet space into a gateway to the most well traveled destinations, giving guests the keys to travel there.

agency
momentum

category
experiential design

role
graphic design,
motion design direction


  
unlocking the door screen animations



Once a visitor tapped an immaculate door with one of the keys, guests opened into a whimsical city scene and were immersed into their destination of choice.



After the experience ends, visitors were presented with a gift at the middle of the stage as a keepsake.


©noreen joa 2022